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WEST STREET LIVE
BOOKER / MAKRO
106K SU's
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OUR ACTIVATION
WEST STREET LIVE
WEST STREET LIVE
High energy. High frequency. Pure Sheffield nightlife.
At the heart of West Street, West Street Live is one of Sheffield’s most recognisable late-night institutions—an independent venue trading seven nights a week, built around live music, DJs and high-tempo nights out.
Through a Red Bull lens, its value is simple: volume, frequency and relevance. WSL combines exceptional EPC with a young, socially driven audience and unrivalled access to Sheffield’s student community. Its team is commercially sharp, transparent and willing to collaborate.
The route to growth is clear: dependable availability, the right range, high-impact visibility, a space-efficient cooler solution and the potential for a fully sponsored Red Bull takeover of Bar 2.
For the Sheffield Hotzone, West Street Live is a genuine volume engine—culturally relevant, relentlessly busy and positioned directly in the flow of the city’s late-night consumer.
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OPPOROTUNITIES & CHALLENGES
Opportunities
West Street Live is Sheffield’s highest-volume account, delivering exceptional EPC and unrivalled access to the student audience. The team is commercially sharp, transparent with its numbers and highly willing to collaborate. Key opportunities include a space-efficient cooler solution and a fully sponsored Red Bull takeover of Bar 2.
Challenges
The venue is committed to retaining both BIB and Monster, limiting the opportunity for exclusivity. Perfect Serve also sits outside its current pricing strategy, so the priority is to win through volume, visibility and high-impact branded spaces.
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