SKYLIGHT
MAKRO
4.7K SU's [projected]
.png)
.png)
.png)
SKYLIGHT
High impact. High energy. Built for the night.
Located on Glossop Road, Skylight is a visually striking bar and club built around an open dancefloor, vivid lighting and a strong late-night atmosphere. Its sculptural chandeliers, illuminated bar and geometric design give the venue a distinctive, premium identity.
Through a Red Bull lens, Skylight is about celebration, movement and high-tempo group occasions. Its DJ-led environment creates a natural role for cold availability, the right range, Perfect Serve and visible integration within the drinks proposition.
For the Sheffield Hotzone, Skylight is a compact but high-impact account — delivering strong cultural relevance and placing Red Bull at the centre of a visually led late-night experience.
OPPOROTUNITIES & CHALLENGES
Opportunities
Skylight is fully Hi5 compliant and one of only two Hotzone accounts delivering an exciting bottle serve, making it a strong example of best-in-class execution. Its position at the start of the student run gives Red Bull influence early in the night, while the operator’s ownership of the currently non-compliant Wick at Both Ends creates a clear opportunity to replicate the model across a second venue.
Challenges
The operator is extremely price-sensitive, meaning continued compliance will depend on demonstrating clear commercial value and protecting the account from cheaper alternatives.
OUR ACTIVATION
