FORUM
Molson Coors
True North Group
2.4K SU's
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OPPOROTUNITIES & CHALLENGES
Opportunities
Forum benefits from huge summer trade through its position beside Devonshire Green, supported by a premium service style and strong day-to-night footfall. Its breadth of occasion creates an opportunity for Red Bull to reach consumers across multiple dayparts within one culturally relevant venue.
Challenges
Forum is highly brand-resistant and sits within the difficult-to-navigate True North group, limiting opportunities for visible activation. High staff turnover also makes training, Perfect Serve and consistent execution difficult to maintain.
FORUM
Daytime pull. After-dark energy. A Sheffield institution.
Overlooking Devonshire Green, Forum is one of Sheffield city centre’s most recognisable all-day venues — bringing together food, drinks, outdoor socialising and music in the heart of the Devonshire Quarter. Its location attracts a broad mix of students, young professionals and Sheffield’s creative crowd.
Through a Red Bull lens, Forum is about breadth of occasion. Strong daytime footfall, high dwell time and energetic evening trade create opportunities for the right range, cold availability, menu visibility and Perfect Serve.
For the Sheffield Hotzone, Forum is a culturally relevant, high-visibility account capable of connecting Red Bull with consumers from the first daytime visit through to the final late-night occasion.