BUNGALOWS & BEARS
Tradeteam
2.7K SU's
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BUNGALOWS & BEARS
Big games. Big nights. Sheffield institution.
Housed inside a former fire station on Division Street, Bungalows & Bears is an established city-centre pub combining food, live sport, music and high-energy social occasions under one roof.
Through a Red Bull lens, Bungalows & Bears is about versatility and frequency. It moves from daytime dining and major sporting fixtures into group drinking and weekend nightlife, creating multiple opportunities to win through availability, range, Perfect Serve and strong screen visibility.
For the Sheffield Hotzone, it is a valuable anchor account—highly visible, consistently relevant and positioned at the intersection of students, sport and city-centre nightlife.
OPPOROTUNITIES & CHALLENGES
Opportunities
The strength of the relationship with M&B gives Red Bull genuine permission to collaborate, and the venue team is keen to work with us. The continued growth of competitive socialising creates an opportunity to integrate Red Bull into new occasions and build a model that could scale across the wider estate.
Challenges
Despite an excellent city-centre location, footfall remains low and current Red Bull volume is minimal. Any activation must therefore be targeted, measurable and capable of proving conversion before further investment is committed.