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CAMBRIDGE STREET COLLECTIVE
3.2K SU's
H.B CLARK
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OUR ACTIVATION
CAMBRIDGE STREET COLLECTIVE
Global flavour. All-day energy. Built to scale.
Located at the heart of Sheffield city centre, Cambridge Street Collective is Europe’s largest purpose-built food hall—bringing together 20 independent kitchens, multiple bars, a rooftop space and a programme of live music, DJs and events.
Through a Red Bull lens, CSC is about scale, breadth and all-day relevance. Its diverse audience and multiple occasions create opportunities to win through strong availability, visible range, menu integration and Perfect Serve from daytime dining into the evening.
For the Sheffield Hotzone, CSC is both a flagship account and a gateway to national growth. As Blend Family becomes one of the UK’s fastest-growing hospitality groups, winning here creates a repeatable model that can scale across its expanding estate.
OPPOROTUNITIES & CHALLENGES
Opportunities
Significant growth is already inbound across the Blend Family estate. Building the relationship with Regency could create a scalable model across multiple sites and operators, extending the opportunity well beyond Sheffield.
CSC also allows Red Bull to win within a food-led, all-day occasion where we have traditionally been underrepresented. Blend is highly selective and resistant to overt branding, making its willingness to work with us a particularly valuable endorsement.
Challenges
Meaningful CA is difficult to unlock within a highly commercial, pay-to-play environment. Any investment therefore needs to deliver a clear multi-site return rather than isolated visibility.
Regency is both the gateway to scale and a frequent blocker, adding another layer to approvals, communication and execution.
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