NETWORK &
EARL'S YARD
MAKRO/BOOKER
22K SU's
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NETWORK
Live music. Club culture. Sheffield connected.
Located on Matilda Street in the heart of the city centre, Network is a versatile multi-room venue bringing together live gigs, club nights, festivals and special events under one roof.
Through a Red Bull lens, Network is about breadth, scale and frequency. Its varied programme creates multiple high-energy occasions, from live performances and all-day festivals to student events and late-night dancefloors, providing strong opportunities
for volume, visibility and consumer recruitment.
For the Sheffield Hotzone, Network is an important cultural platform, connecting mainstream audiences with the city’s underground music heritage.
OPPOROTUNITIES & CHALLENGES
Opportunities
A full volume switch at Network could deliver substantial incremental SUs and establish Red Bull across one of Sheffield’s busiest multi-room venues. The scale warrants further investment, but only against measurable commitments covering exclusivity, availability, range and execution.
Challenges
Network is currently dual stocked and highly price-led, often defaulting to whichever energy brand offers the lowest cost. Non-Red Bull cans can also appear in branded coolers, requiring regular monitoring and clearer compliance expectations.
Operational discipline is weak, making agreements harder to implement and standards more difficult to sustain.