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HIDEAWAY
LIBRA DRINKS
3.2K SU's
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HIDEAWAY
Intimate. Independent. Intentionally different.
Tucked away within a converted industrial space on Eyre Lane, Hideaway is a characterful bar, kitchen and events venue built around eclectic food, considered drinks, live music and community-led programming.
Through a Red Bull lens, Hideaway is about quality, creativity and cultural relevance. Its experience-led audience creates a natural platform for thoughtful menu integration, distinctive serves and brand activity that feels authentic to the space
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For the Sheffield Hotzone, Hideaway adds depth to the portfolio—an influential independent capable of showing how Red Bull can win in more considered social occasions.
OPPOROTUNITIES & CHALLENGES
Opportunities
Hideaway may currently be low volume, but strategically it is as A-Image as Sheffield gets. It attracts a strong student crowd midweek and significant footfall on matchdays, providing both high-value recruitment and peak-volume occasions.
The team is also keen to make its Cherry Sakura Chicken Wings a permanent menu item, a distinctive, authentic integration that tastes as good as it sounds.
Challenges
The barrier is not Hideaway, it is Libra. White Peach remains unavailable through the wholesaler, leaving meaningful volume on the table, while WLP is also rife in Libra. The new menus are ready but remain delayed while awaiting print from Libra.
The venue appetite is there; wholesaler availability and execution now need to catch up.
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