PEDDLER & FACTORY FLOOR
MAKRO/BOOKER & H.B CLARKE
36K SU's
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OUR ACTIVATION
FACTORY FLOOR
Industrial character. Progressive drinks. Neepsend energy.
Located alongside Peddler Warehouse, Factory Floor is a distinctive neighbourhood bar where Sheffield’s industrial heritage meets innovative cocktails, DJs and independent culture.
Through a Red Bull lens, Factory Floor is about premium relevance and credible integration. Its culture-led audience and creative drinks proposition provide a natural platform for signature serves, menu visibility and branded moments that enhance the experience.
For the Sheffield Hotzone, Factory Floor is a high-influence account—a permanent touchpoint within one of the city’s most culturally relevant destinations.
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PEDDLER
Street food. Live music. Independent Sheffield.
Based in the industrial heart of Neepsend, Peddler Market is one of Sheffield’s most established cultural events—a monthly festival combining award-winning street food, independent drinks, live music, DJs and local makers.
Through a Red Bull lens, Peddler is about discovery, cultural relevance and multiple consumption occasions. Its evolution into a five-stage music festival creates a natural platform to recruit consumers, showcase the range and build meaningful brand visibility.
For the Sheffield area, Peddler is more than a volume opportunity. It is a cultural platform—highly visible, proudly independent and connected to the people shaping the city.
OPPOROTUNITIES & CHALLENGES
Opportunities
Factory Floor is a major base for Kelham Pride, with an emerging opportunity to collaborate with No Bounds. The development of 600 new student homes in central Kelham will also bring a significant new audience directly into its catchment.
Jordan described the Red Bull Formula One experience as “genuinely the best day of his life”—powerful evidence that premium brand experiences can deepen the relationship, build advocacy and begin shifting perceptions of Red Bull.
Challenges
There remains a perception among parts of the team that Red Bull is not premium enough for the venue’s drinks proposition. Volume fluctuates significantly and is difficult to track accurately because stock is purchased through multiple suppliers. Price-marked cans also appear occasionally, undermining premium presentation and pricing consistency.